Private Equity: VP of Digital Growth (Portfolio Operations) at Dorilton Capital

• Supported portfolio companies grow enterprise value through digital initiatives

• Fill the missing gap for companies without C level digital and marketing leadership

• Advise CEOs on staffing, budgets, agencies, and marketing technology

• Promote and lead new digital growth initiatives

• Examples:

  • Implemented a hipaa compliant digital lead generation program for an acute healthcare provider

  • Overhaul digital marketing agency strategy, contract, budget, KPI, and channel strategy to increase ROAS for a DTC nutritional company

  • Implemented an AI/ML customer service product integration to handle bulk of customer requets improving and automating responses and drastically reducing manual hours

  • Organized and led the first joint sales and marketing team event to build out an account based marketing (ABM) framework

  • Ran pilot digital marketing campaigns to establish real life cost-per-acquisition metrics to help with the development of longer term digital marketing plan for a sports brand

 

Product Management: GM of Digital & Content Products at Pure Incubation (parent of Demand Science Group)

• Executive team member of holding company of B2B demand gen data solutions

• Manage new product development and launches

• Led teams domestically and in the Philippines

• Examples:

  • Built a content studio offering and team providing the creation of lead gen assets such as white papers, ebooks, survey data reports, and more. Hired editorial management and built out a freelance network of B2B tech writers, managed offshore creative team​

  • Launched a purchasing intent targeting programmatic advertising product line. Conducted a buy/build/partner DSP analysis, worked with CRO to monetize and productize offering, helped hire and manage a dedicated sales rep to bring product to market

  • Developed and launched a minimally viable product beta for a SaaS comparison website platform. Led wireframe and back end database modeling, hired front end developer vendor, launched phase 1 with plans for additional product expansion

 

Digital Startup: Co-Founder and Managing Partner at UpWord Search Marketing

• Bootstrapped, launched, and led a digital marketing agency for over 10 years until it was acquired by BOL Agency in San Diego.

• Founded the company based on an SEO focus and expanded services to include PPC, social media, account based marketing, content marketing, A/B testing, UX, marketing automation, and more. 

• Built partnerships and long-term client relationships

• Evaluated, onboarded, and managed digital marketing tools, software, and platforms

• Speaker at digital marketing conferences and class instructor for Nielsen Norman Group events

• Post-acquisition served as GM of Boston office and integrated company staff, branding, and strategic initiatives